MSc Marketing and Technology

Companies such as Airbnb, Netflix and Tesla break the norms by employing unconventional, technology-driven marketing approaches. This MSc will give students the knowledge and skills to become successful marketers in the 21^st-Century. 

This course will give you an understanding of how to disrupt existing markets through leveraging technology such as Virtual Reality, 3D Printing and The Internet of Things. You will learn about significant and emerging technological trends, and how they can address societal problems.

You will find this course valuable if you are looking for a marketing position with an entrepreneurial company or creative or technology-related industry.

The degree consists of:

• Six core modules
• Two optional modules
• A research dissertation

Module topics include:

• Technological Innovation & Market Creation
• Digital Marketing & Branding
• Marketing Strategy
• Psychology of Marketing and Advertising
• Innovation Theory
• Leadership and Talent Management

Typical career paths include, but are not limited to:

• Marketing Manager
• Product Manager
• Brand Manager
• Advertising Manager
• PR Manager
• Media Manager
• Digital Communications Manager
• Account Manager
• Marketing Strategist
• Marketing Analyst
• Marketing Consultant
• Sales Manager

For more information, including entry requirements, please visit the course page.

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