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M.A. Advertising and Marketing Communications

M.A. Advertising and Marketing Communications

The Master of Arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field.

This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.

Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.

Our degrees are theory and application based and are not intended to be production-oriented. Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate coursework in advertising.

Successful graduates of this program will be able to:

  • Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective.
  • Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals.
  • Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies.
  • Evaluate the effectiveness of a marketing communications plan towards accomplishing an organization's goals.
  • Distinguish the influences of culture and international practices on global advertising and marketing communications.

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