MSc in International Marketing - Online Course

The programme offers a thorough grounding in the specialist concepts and applications of marketing management, such as the relational nature of marketing and how strategic marketing planning and communications can help international organisations succeed.

This programme is accredited with CMI qualifications.

Who is this course for?

This degree is designed for students interested in a career as a marketing manager or business management professional.

Course structure

The course will cover the following core modules:

• International Marketing Leadership (30 credits)
• Managing Organisational Reputation (30 credits)
• Business Analysis and Decision Making (30 credits)
• International Emerging Themes (30 credits)
• Research Methods, Professional Development and Dissertation/ Project (60 credits)

Entry requirements

• 2:2 or above from a UK Bachelor’s degree, or equivalent qualifications. 
• International requirements - an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.

Career progression

This course can boost your career in a number of areas, including business and digital communications, as well as helping you to easily progress to management level.

Further study after this course may include:

• PhD
• Master of Business Administration (MBA)
• Chartered Management Institute’s (CMI) postgraduate qualifications
• Chartered Institute of Marketing’s (CIM) postgraduate qualifications

For more information about the MSc in International Marketing, please click here.

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