Student World Online
Home » Universities » Scotland » Edinburgh Napier University » MSc International Marketing
Edinburgh Napier University

MSc International Marketing

MSc International Marketing

Study in two different cultures with a trimester in Edinburgh and a trimester in France giving you vital international experience.

International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment.

This course offers you the opportunity to study in two beautiful and cultured European cities – Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France. You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply. 

You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.

You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods.

Subjects include

  • Principles and Practice of Marketing
  • Consumer Behaviour
  • Intercultural Business Communication
  • Strategic Brand Management
  • Global Marketing
  • Research Methods
  • Dissertation

Plus one module from

  • Direct and Digital Marketing
  • Case Studies in International Tourism
  • International Festival and Event Management

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

To find out more about this course click here.

 

Find us on Social Media:
  Facebook.com/ENUinternational
  Twitter: @EdinburghNapier
  Youtube: /user/EdinburghNapierUni
  Instagram: EdinburghNapier

Request more info from Edinburgh Napier University

One minute to complete and 100% confidential and secure

* 
* 
* 
* 
* 

* YYYY-MM-DD  
* 

Follow Us

© 2017 Student World Online Registered in England and Wales 08074528
Terms of Use | Privacy Policy | Contact us