MSc Marketing

This is for you if... you want to gain a thorough understanding of how markets work and enhance your skills to be an effective marketing professional in the local and global contexts.

Course Description

The MSc in Marketing will provide you with the skills to be an effective leader in a dynamic global marketplace, developing your understanding of the theory and practice of marketing.

Businesses today face unprecedented change. Increased competition in both domestic and global markets, together with higher expectations and tougher demands from consumers, require more sophisticated marketing. This degree will provide you with the knowledge and practical understanding of contemporary marketing to allow you to deal with these changes, including digital media, marketing research methods and environmental sustainability.

You will consider marketing across a range of business contexts including consumer, industrial, service, profit and not-for-profit sectors, as well as studying consumers, supply chains, branding and loyalty in local and global contexts.

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