International Marketing MBA

This programme is accredited by the Chartered Management Institute (CMI). From September 2017, students of this programme will graduate with the dual award of a Bangor University Masters and a Level 7 CMI qualification in Strategic Management and Leadership.

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research. 

An important objective is to provide relevant analytical training in the latest strategic, managerial and industrial developments in Marketing both the public and private sectors. We look at marketing at local, national and global levels developing skills in strategic analysis, problem-solving and decision-making.

The programme will prepare students for a career in marketing and will involve a 60 credit International Marketing Project. The Bangor Business School has a Chartered Institute of Marketing student chapter which enables our students to become involved in real life issues and enjoy hands-on experience of Marketing.

Graduates of this degree will be eligible for exemptions from some modules of the Chartered Institute of Marketing’s professional qualifications. For further information, please visit the CIM website.

Course Content

The 60 credit International Marketing Project module introduces you to research in action. Students will be provided with a research brief (by an academic member of staff) and must work individually or in a team to design and collect data to answer the aim and objectives given in the research brief. The module will allow students to put into practice skills and insight that they have gain in the taught element of the programme to help solve a “real world” marketing problem. Students will be required to conduct both secondary and primary research across a minimum of two countries. On completion of the module students will have gained practical experience in undertaking research, bridged the theory - practice gap and in effective written communication.

As an alternative to the International Marketing Project module, students may choose to engage with a set of broader business related topics through the 60 credit Applied Business Projects module. Students taking this alternative module will choose four projects from a list which currently includes the following titles:

1. e-Business and Value Chain
2.  Human Resource Management
3. International Business
4. Investment and Private Banking
5. Operations Management
6. Business Planning

Core module:

International Marketing: The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues and trends as well as the international marketing planning process. On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions regarding international market entry strategies and the development and management of global brands

Compulsory modules: 

• Consumer Behaviour in a Global & Digital World
• Global Brand Management
• International Marketing Communication
• Management Research
• Marketing Analysis
• Marketing Strategy

Optional modules (choose 1):

Your optional modules must include ONE of the following (not both):

• International Strategic Management
• Organisations and People

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